With the participation of Chingu Amiga, Daniela Rodrice, Pati Giemza (CEO, StayOnSocial), and Frida Gamboa (L'Oréal), we will explore how 360° campaigns have evolved in the creator era. We’ll analyze the 2025 case with Garnier, a global beauty brand that revolutionized marketing through a 360° campaign led by two of Mexico’s most influential creators.
The strategy included national TV, radio, streaming platforms and podcasts, billboards, print media, social networks, and airports.
This campaign positioned Chingu Amiga and Daniela Rodrice as the faces of a generation that influences, connects, and sells.
The strategy included national TV, radio, streaming platforms and podcasts, billboards, print media, social networks, and airports.
This campaign positioned Chingu Amiga and Daniela Rodrice as the faces of a generation that influences, connects, and sells.
Speakers
Key Takeaways
- How digital creators are no longer just influencers, but true celebrities capable of leading full-scale campaigns.
- How to spark nationwide conversations and deliver tangible business results when content creator strategies are executed with vision and purpose.
- Why brands are tapping into Top Content Creator communities.
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