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Culture-First Revolution: The new Playbook for Influencer Marketing
In an ecosystem where creativity, data, and creators intersect at cultural speed, innovation is no longer optional—it’s a discipline. ThinkY, together with Unilever and TikTok, presents its Culture-First Playbook: a practical guide for brands to move from thinking social to acting in culture, blending data, creativity, and creator collaboration to drive real impact.
In an ecosystem where creativity, data, and creators intersect at cultural speed, innovation is no longer optional—it’s a discipline.
ThinkY, together with Unilever and TikTok, presents its Culture-First Playbook: a practical and provocative guide on how brands can move from thinking social to acting in culture.
From social-first methodologies to campaigns that become part of the conversation, this panel shows how brands can innovate strategically and create real cultural impact.
In an ecosystem where creativity, data, and creators intersect at cultural speed, innovation is no longer optional—it’s a discipline.
ThinkY, together with Unilever and TikTok, presents its Culture-First Playbook: a practical and provocative guide on how brands can move from thinking social to acting in culture.
From social-first methodologies to campaigns that become part of the conversation, this panel shows how brands can innovate strategically and create real cultural impact.
Speakers
Key Takeaways
- Learn how to evolve from social-first to culture-first. Discover the frameworks and tools brands are using to move beyond content and become part of culture.
- See how creators are redefining influence. From fandoms to iconic collaborations, explore how talent partnerships are shaping brand relevance and community impact.
- Understand the Culture-First Playbook in action. Real case studies from Unilever and TikTok that prove how cultural innovation drives both engagement and business growth.
- Get inspired to design brands that belong, not interrupt. Learn how data, creativity, and collaboration can help your brand move culture instead of chasing it.
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