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From Set to Stories: Celebrities, Creators, and the Future of Multiplatform Entertainment
The boundaries between traditional and digital media have disappeared. Today, celebrities must reinvent themselves on social media, content creators are becoming the new film and television stars, and brands are seeking partnerships that authentically connect with audiences.
The boundaries between traditional and digital media have disappeared. Today, celebrities must reinvent themselves on social media, content creators are becoming the new film and television stars, and brands are seeking partnerships that authentically connect with audiences.
In this conversation, Pablo Ahumada—strategist and manager who has led iconic talent collaborations such as RBD x Smirnoff and driven multiplatform successes like Pinky Promise—will join three entertainment leaders to share their vision:
Regina Blandón, actress and activist, will speak about her transition into the digital world and how a cross-platform presence is now essential for promotion.
Jair Sánchez, internet-native creator, will reveal how influencers are conquering television, film, and campaigns.
Karla Díaz, pop star turned host and content creator, will show how a project like Pinky Promise can bring the traditional and digital worlds together.
The boundaries between traditional and digital media have disappeared. Today, celebrities must reinvent themselves on social media, content creators are becoming the new film and television stars, and brands are seeking partnerships that authentically connect with audiences.
In this conversation, Pablo Ahumada—strategist and manager who has led iconic talent collaborations such as RBD x Smirnoff and driven multiplatform successes like Pinky Promise—will join three entertainment leaders to share their vision:
Regina Blandón, actress and activist, will speak about her transition into the digital world and how a cross-platform presence is now essential for promotion.
Jair Sánchez, internet-native creator, will reveal how influencers are conquering television, film, and campaigns.
Karla Díaz, pop star turned host and content creator, will show how a project like Pinky Promise can bring the traditional and digital worlds together.
Speakers
Key Takeaways
- The Evolution of the Creator: From internet virality to presence in film, TV, and major campaigns
- Smart Monetization and the Creator Economy: Success stories in authentic, high-impact collaborations, licensing, and merchandising.
- Emotional Branding and Cross-Platform Connection: How to tell stories that truly matter.
- Trends in LATAM: What will shape the future of hybrid entertainment.
Presented by
