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Juntos+: How Coca-Cola FEMSA is digitally empowering 2 million retailers
In a traditionally analog sector, how do you empower 2 million small retailers? Discover Juntos+, Coca-Cola FEMSA's B2B omnichannel platform. This session explores how AI and technology are used to increase profitability, optimize operations for shop owners, and improve the lives of millions of people.
This session details the 5-year journey of Juntos+, showing its evolution from a transactional tool to a sophisticated relational platform. We will unpack the ecosystem, which includes "Juntos+ Advisor," an AI tool for the sales force, and "Premia Juntos+," a loyalty program with over 1.1 million active users. You'll see how the small retailer is the protagonist, using technology to improve their business. We will present the marketing strategies that drove adoption and the results: over 34% of orders are now digital, directly impacting sales for these essential community businesses.
This session details the 5-year journey of Juntos+, showing its evolution from a transactional tool to a sophisticated relational platform. We will unpack the ecosystem, which includes "Juntos+ Advisor," an AI tool for the sales force, and "Premia Juntos+," a loyalty program with over 1.1 million active users. You'll see how the small retailer is the protagonist, using technology to improve their business. We will present the marketing strategies that drove adoption and the results: over 34% of orders are now digital, directly impacting sales for these essential community businesses.
Speakers
Key Takeaways
- How to apply AI not just for efficiency, but as a tool to generate tangible business growth for B2B clients in a traditional sector.
- The strategic value of building a digital ecosystem (sales tools, loyalty, analytics) to create a comprehensive and defensible value proposition.
- A framework for achieving digital adoption in a non-digitally native user base through community building, brand creation, and a clear value exchange.
- A practical case study on a scalable model where a corporation's growth is directly linked to the success of its smallest clients.
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