Bye bye Cookies, Hello Loyalty: Media with purpose

Discover how OXXO, through Retina Media, is redefining the connection between brands and millions of Mexican consumers. With over 24,000 stores and 27 million active loyalty users, OXXO has built the largest omnichannel retail media ecosystem in Latin America—where data, media, and experiences merge to deliver measurable results. Learn how brands can achieve mental and physical availability through the power of Retail Media.

Retail Media is transforming how brands connect with consumers, and OXXO stands at the center of this revolution. Through Retina Media, OXXO has created a unique omnichannel ecosystem that merges digital precision with physical presence—reaching millions of shoppers every day. By combining loyalty data, segmentation technology, and in-store media, brands can activate campaigns that are both measurable and impactful across the full customer journey. This session will reveal how OXXO’s vast network and data intelligence turn every interaction—whether in-store, online, or on the go—into a business opportunity. Join us to explore successful case studies, understand how brands can build mental and physical availability, and discover why convenience retail is becoming the new frontier for advertisers seeking real engagement and performance.