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How Culture Drives Effectiveness: Fueling Brand Performance Through Fandom
As artists deliver incredible performances for their fans, Spotify is the stage where brands can deliver their own great performance. A platform that's essential to fans is the foundation for a platform that’s effective for brands. In this session, we’ll explore how tapping into cultural moments and passionate fanbases can unlock next-level effectiveness.
Speakers
Key Takeaways
- Culture fuels connection and brand growth.
- Fandom turns passion into performance.
- Spotify’s cultural context empowers brands to shine.
- Actionable ways to link culture, creativity, and results.
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