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The Creator-First era: when brands learn to co-create
The future of shared creativity between brands and creators.
Creators stopped following briefs. Now, they write them.
In this new creator-first era, the brands that truly connect are the ones brave enough to co-create, not control. Join leaders from Arca Continental, Emilio Antún, and Kool Studio in a conversation about how the balance of power between creators, audiences, and brands is shifting—and what this means for marketing in 2026.
Creators stopped following briefs. Now, they write them.
In this new creator-first era, the brands that truly connect are the ones brave enough to co-create, not control. Join leaders from Arca Continental, Emilio Antún, and Kool Studio in a conversation about how the balance of power between creators, audiences, and brands is shifting—and what this means for marketing in 2026.
Speakers
Key Takeaways
- influencers
- marketing
- campaigns
Presented by
