The creativity that matters isn't the kind that produces outputs, but rather the kind that designs effective and purposeful solutions, something that only human talent can lead.
Today, true creativity lies in solving complex problems with innovative solutions, supported by data, technology, and strategic thinking.
AI is very useful for generating a wealth of ideas, but it doesn't understand the context or purpose behind a challenge.
Human creativity shines when asking the right question, connecting insights, and transforming data into real solutions that change behaviors and generate impact.
At Agencia Quiroga, creativity resides in the way we read audiences, design methodologies, and create strategic solutions for clients.
AI and human creativity don't compete: when combined, they enhance the ability to find unique, culturally relevant answers with business impact.
Human creativity has this genius because we think in the least likely path.
Generating is transmuting, but it's not the same as creating. AI thinks a lot about commonplaces.
Headcount vs. Variety of Mediocre Content
Today, true creativity lies in solving complex problems with innovative solutions, supported by data, technology, and strategic thinking.
AI is very useful for generating a wealth of ideas, but it doesn't understand the context or purpose behind a challenge.
Human creativity shines when asking the right question, connecting insights, and transforming data into real solutions that change behaviors and generate impact.
At Agencia Quiroga, creativity resides in the way we read audiences, design methodologies, and create strategic solutions for clients.
AI and human creativity don't compete: when combined, they enhance the ability to find unique, culturally relevant answers with business impact.
Human creativity has this genius because we think in the least likely path.
Generating is transmuting, but it's not the same as creating. AI thinks a lot about commonplaces.
Headcount vs. Variety of Mediocre Content
Speakers
Key Takeaways
- Creativity in an agency lies in the way it reads audiences, designs methodologies, and creates strategic solutions for clients.
- Human creativity has this genius because we think of the least likely path.
- Generating is transmuting, but it's not the same as creating. AI thinks a lot about commonplaces.
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