Beyond the Like: The Future of Beauty Content

Social media has redefined how we experience beauty, opening endless opportunities to inspire and connect. This panel with Florencia Guillot and Kass Quezada will explore how creators and brands can leverage trends while staying authentic. We’ll cover balancing metrics, creativity, and purpose, plus the role of storytelling and digital experiences in strengthening brand–consumer relationships and driving positive change through trust, diversity, and authenticity.

Social media has transformed the way we experience beauty, creating endless opportunities to inspire and connect. This panel explores how creators and brands can leverage trends without losing sight of authenticity and real audience connection.

Florencia Guillot and Kass Quezada, leading voices in the beauty community, together with brand managers from the category, will share how they have learned to balance metrics, creativity, and purpose in their strategies. We’ll discuss the smart use of trends, the importance of storytelling, and the creation of digital experiences that strengthen the brand–consumer relationship.

The goal: To show that beauty and marketing can be powerful tools for positive change, fostering trust, diversity, and authenticity in every piece of content.