Armando leads the visionary team that drives strategic and data initiatives at Human Connections Media as Director of Strategy for Latin America. With a resolute commitment to unraveling the complexities of human behavior and storytelling, Armando combines his extensive knowledge with a love of coffee, barbecue, and sports.

With a remarkable career spanning more than two decades, Armando has honed his expertise in the marketing industry, spanning roles on both client and agency fronts. His journey began at Kantar, where he delved into quantitative and qualitative research, laying the foundation for his nuanced understanding of consumer dynamics.