Diego Barrazas is the creative mind behind DEMENTES, a pioneering podcast in Latin America that explores the stories of leaders who broke the mold. Since launching in 2016, he has transformed a bold idea into a powerful media ecosystem, demonstrating how to build and monetize a community in the digital age.

Starting from scratch, without industry contacts, he scaled DEMENTES to over 15 million downloads, making it the driving force of a diversified platform that now includes digital products, e-commerce, events, and audiovisual production. His work serves as a masterclass in the creator economy, proving that valuable content is the cornerstone of authentic brands and profitable businesses. Today, Diego is not only in conversation with the region’s most disruptive leaders — he has become one himself, redefining the rules for creators and brands across Latin America.