Alberto Pardo was part of the founding group of deremate.com in 1999; later he founded the Colombian Chamber of Electronic Commerce in 2009 and in 2011 Adsmovil, the company where he currently works. He is an active investor in the digital ecosystem and co-founder of several ventures, including Pinbus.com. Alberto “Banano” Pardo is an Ad Tech and e-commerce entrepreneur with a passion and extensive experience in creating and consolidating companies, developing win-win relationships in Latin America and the Hispanic market in the United States. He also has knowledge, strategic vision and a track record in launching startups in the region.