Digital marketing strategist with more than a decade of experience leading brand transformation in the digital environment. He is currently Head of Digital Marketing at Compartamos Banco, where he has designed strategies that have increased digital conversion, optimized media, and exponentially expanded his team's operational capacity.

His career has taken her to companies such as Liverpool, Coppel, Banco Azteca, and Citibanamex, always with a clear focus: using data, technology, and creativity to achieve real results.