I currently lead Mindgruve's operations in the LATAM region, with offices in Mexico City and São Paulo. My focus is on strategically managing regional businesses, leading cross-functional teams, and ensuring the successful execution of key projects that align global goals with local market opportunities.
With over five years of experience in retail media and branding in multicultural environments, I specialize in building commercial synergies and positioning brands in dynamic marketplaces such as Amazon, Mercado Libre, and Walmart. My mission is to foster constant innovation, create sustainable value, and strengthen the presence of our brands and strategic partners in the region.