Juan Pablo holds a degree in Industrial Engineering from Universidad Iberoamericana and an MBA from the University of Texas at Austin. With over 22 years at Coca-Cola FEMSA, he has built a solid career in commercial, marketing, planning, and key account management, with experience in Mexico, Colombia, and at the corporate level. He has led strategic projects in commercial planning, compensation, market management, and marketing operations. Among his key contributions are the creation and consolidation of the company’s analytics capabilities, as well as leading digital transformation and growth initiatives. He currently serves as Marketing and Commercial Capabilities Director within the Growth Office, driving innovation, strategic capability development, and commercial excellence to strengthen Coca-Cola FEMSA’s portfolio and competitiveness.