Andrea Tejeda is the Head of Digital Marketing & eCommerce at NAOS (Bioderma, Institut Esthederm, Etat Pur) and a key strategist in digital transformation across Mexico. Her specialization lies in accelerating business growth through comprehensive digital strategies, ranging from developing new e-commerce channels to optimizing the online customer experience. Andrea has built her professional expertise with over 9 years of experience in both marketing and digital fields. Her strong foundation includes a Bachelor’s Degree in Marketing and Communications from Tecnológico de Monterrey and an MBA in Marketing from ESDEN Business School in Spain.