Claudia Navarro has over 25 years of marketing experience, 20 of them leading regional and global teams at The Coca-Cola Company across five continents. Her approach blends strategic business vision, multifunctional leadership, and deep expertise in brand management, design, communication, media, and digital transformation, including AI integration.

She has led marketing operations in Canada, Europe, Southeast Asia, the Middle East, and now Latin America. Her management stands out for portfolio transformations and ventures into new categories, such as ready-to-drink alcoholic beverages with Coca-Cola and BACARDÍ, or Flashlyte in rapid hydration, as well as for evolving Coca-Cola’s major global platforms, including the FIFA World Cup (South Africa, Qatar, and Mexico 2026) and the London 2012 Olympic Games.