Rodrigo is the Sales Director of Grupo IMU, Mexico’s leading Out-of-Home advertising company.

With over twenty years of experience in commercial development and team leadership across various media —including OOH, pay TV, and cinema— he has designed and executed strategies that transform how brands connect with audiences.

His approach blends strategic vision, marketing, communication, and advertising, integrating innovation, creativity, and measurable results.

A passionate sports fan —especially of soccer, tennis, and Formula 1— he finds in major sporting events inspiration for how Out-of-Home advertising connects people through the shared emotions that only sports can evoke.

He has also played a key role in the IMU Recicla program, which has collected over 1,400 tons of used batteries, reaffirming his commitment to innovation and to the positive impact of advertising in cities.