Carolina is an Industrial and Systems Engineer and co-founder of Peach Group, a leading holding company specializing in the representation and strategic development of content creators across Latin America.

In her role as Director of Administration and Finance, Carolina leads the group’s financial, technological, and operational strategy, ensuring scalable growth and sustainable performance across all business units.

With a strong passion for digital innovation and marketing technology, Carolina promotes business models that merge data, creativity, and purpose, driving the professionalization of the creator economy while fostering long-term success for both brands and talents.