Nash Cháidez is the Chief Product Officer at Tribu, a group that brings together Cultura Colectiva, Ecoosfera, and El Fildeo—media brands that collectively reach more than 60 million followers. In this role, she leads the vision, strategy, and development of the group’s editorial and commercial products, driving the evolution of its brands toward stronger, more creative, and profitable digital ecosystems.

With over eight years of experience in communication and digital strategy, Nash has led the design of innovative campaigns and products that connect audiences, brands, and culture. Her work stands out for blending creativity, analytics, and technology to build high-impact digital experiences—from multiplatform content to immersive projects and collaborations in the metaverse.

Trained in International Relations at ITAM, Nash redirected her career toward communication, creativity, and product leadership. Since 2018, she has specialized in developing digital products for media and brands, combining strategic business vision with creative insight.

Her greatest strength lies in her ability to innovate, listen, and build purpose-driven teams, guiding them to create projects that not only achieve goals but also transform the way brands engage with people.