Global digital marketing and product development nerd with 25 years
of experience developing innovative startups and marketing strategies
in various international technology and communications industries.
Expert presenter with coaching and teamwork skills. Former President
of IAB México and serial entrepreneur.
In addition to Co-founding BESO by LLYC, he developed Social Piper, the
first platform to automate social networks for SMEs worldwide. He
participated in developing the communication strategy for brands such
as Microsoft, KLM, Air France, Santander Bank, Mercedes Benz, KFC, Burger King, Dell Computers, Cisco, P&G Brand, Walmart, Honda, Marriott, Intercontinental Hotel Group, P.F.Chang's, The Cheesecake Factory, among others.
He has been a professor at the ITAM Business School, Universidad Iberoamericana, and Universidad Argentina de la Empresa, and Jury in digital categories at festivals such as IAB Mixx.