Fernando Herrera Carranza, Founder and CEO of Roastbrief, had the initiative to promote advertising culture. So, after analyzing the most appropriate methods, he decided that the ideal medium for generating advertising knowledge would be a blog. Today, his medium, Roastbrief, is one of the most important in the industry in Mexico and Latin America, connecting with more than 800,000 people on its social media platforms, sharing the latest developments in the world of advertising and marketing.