All Events

Tuesday

Roku AW Connects
Tue • 6:00 PM CST • special-event
Machine Marketing
Tue • 9:50 AM CST • Innovation Stage
Can Journalism Be Profitable? The Success of La Estrategia del Día Podcast
Tue • 10:00 AM CST • The Media Stage
Is there a chance for Brand Engagement in the Era of AI?
Tue • 10:00 AM CST • The Great Minds Stage
From Exposure to Impact: How Mobility Is Shaping the Future of OOH Measurement
Tue • 10:40 AM CST • Innovation Stage
Without Brand Loyalty, There’s No Effective Retail Media.
Tue • 10:50 AM CST • The Great Minds Stage
Beyond the Walls: A Framework for Verified Social Success
Tue • 11:30 AM CST • Innovation Stage
Streaming, Fandom, Attention: Netflix Ads
Tue • 11:40 AM CST • The Media Stage
SportsCenter Experience
Tue • 12:00 PM CST • special-event
Breaking the Silos: The Convergence of AdTech and MarTech to Power Brand Growth
Tue • 12:20 PM CST • Innovation Stage
FOX and Tubi: Redefining the Future of Media in Mexico in Live Sports and Beyond
Tue • 12:30 PM CST • The Great Minds Stage
Turning Listeners into Believers. Podcasts: Turning Attention into Action
Tue • 12:30 PM CST • The Media Stage
Building the Next Era of Creativity and Connections Powered by AI
Tue • 1:10 PM CST • Innovation Stage
BRANDTRIFICATION: Create Local Marketing, Not Tourist Content
Tue • 1:20 PM CST • The Media Stage
How Culture Drives Effectiveness: Fueling Brand Performance Through Fandom
Tue • 1:20 PM CST • The Great Minds Stage
Ideas That Inspire: How the Game is Changing with Agents and Conversational AI
Tue • 2:00 PM CST • Innovation Stage
Connecting with Generation Z Through Passion: Authenticity, Community & Purpose
Tue • 2:10 PM CST • The Great Minds Stage
Balancing Celebrity and Science to Drive Industry Change Rooted in Ingenuity
Tue • 2:10 PM CST • The Media Stage
Juntos+: How Coca-Cola FEMSA is digitally empowering 2 million retailers
Tue • 2:50 PM CST • Innovation Stage
The Creator-First era: when brands learn to co-create
Tue • 3:00 PM CST • The Media Stage
From Content to Action: The Era of Action Media
Tue • 3:00 PM CST • The Great Minds Stage
Bye bye Cookies, Hello Loyalty: Media with purpose
Tue • 3:40 PM CST • Innovation Stage
Coca-Cola at the World Cups: From Iconic Ads to Integrated Ecosystems
Tue • 3:50 PM CST • The Great Minds Stage
Engaging Gen Z: From Awareness to Conversion
Tue • 3:50 PM CST • The Media Stage
A Strategy Monster: How to Create Campaigns That Move the Needle
Tue • 4:30 PM CST • Innovation Stage
Building a portfolio for sustainable growth
Tue • 4:40 PM CST • The Great Minds Stage
Behind the Scenes of the Podfluencers: Sonoro, Xanic and Marco Antonio Regil
Tue • 4:40 PM CST • The Media Stage
Orchestrating at Scale: AI, Microcreators and the Future of Influence
Tue • 5:20 PM CST • Innovation Stage
Having Followers Is Not the Same as Connecting: In a World of Virality, "The 4" Seek Connection
Tue • 5:30 PM CST • The Great Minds Stage
"The Secret Life of Your Mind": The Story Behind the Emmy and Its Impact
Tue • 5:30 PM CST • The Media Stage
Agentic Trading: Speed, accuracy, and scale with the intelligent Trading Agent
Tue • 6:10 PM CST • Innovation Stage
Terán/TBWA: In Beta since 1947 A past that inspires, a present that challenges, a future that is built.
Tue • 6:20 PM CST • The Media Stage
CONTENTAINMENT: Grand premiere — not just in theaters
Tue • 6:20 PM CST • The Great Minds Stage

Wednesday

 
Multimedios Breakfast
Wed • 8:30 AM CST • special-event
 
Quiroga Meet & Greet Drinks
Wed • 12:00 PM CST • special-event
FIAP Awards Ceremony
Wed • 4:00 PM CST • special-event
Future is Female Awards
Wed • 6:00 PM CST • The Media Stage
The OpenX Dinner Table
Wed • 7:00 PM CST • Soho House
The Double Shift of Success: Motherhood and Reaching the Top Without Romanticizing It
Wed • 10:00 AM CST • The Great Minds Stage
Football, from a national passion to the meeting point between fans and brands.
Wed • 10:00 AM CST • Innovation Stage
Roku VOD Evolution Mexico 2026: Shaping the present and future of streaming
Wed • 10:10 AM CST • The Media Stage
Human Creativity vs. AI Creativity: Designing Solutions with Purpose
Wed • 10:50 AM CST • The Great Minds Stage
Celebrity vs. Non-Celebrity: What Really Drives Marketing Results
Wed • 10:50 AM CST • Innovation Stage
From Brief to Brand Lift: When an addressable strategy turns into results.
Wed • 11:00 AM CST • The Media Stage
We Share the Emotion – The commitment to be the voice of mexican fans
Wed • 11:40 AM CST • The Great Minds Stage
Co-Branded Campaigns: The Power of Collaborative Marketing
Wed • 11:40 AM CST • Innovation Stage
How CTV Connected with Mass Audiences and Boosted Performance
Wed • 11:50 AM CST • The Media Stage
SportsCenter Experience
Wed • 12:00 PM CST • special-event
Digital Media and Creators: Joining Forces to Lead the Attention Economy
Wed • 12:30 PM CST • Innovation Stage
Together but Not Mixed: The New Face of the Digital Influence Industry
Wed • 12:30 PM CST • The Great Minds Stage
The Streaming Revolution: How CTV is transforming advertising and brands
Wed • 12:40 PM CST • The Media Stage
How to Stay Relevant in a Constantly Changing Media Environment with Adela Micha
Wed • 1:20 PM CST • The Great Minds Stage
A Quality Talk with OpenX
Wed • 1:20 PM CST • Innovation Stage
No Skipping!
Wed • 1:30 PM CST • The Media Stage
AI for Everyone: How It's Used and What Motivates Consumers in Latin America
Wed • 1:40 PM CST • Innovation Stage
Optimizing the Path: How Agencies Are Reshaping Strategy Through SPO
Wed • 2:10 PM CST • Innovation Stage
Influencer vs. Manager: The Untold Formula for Winning Campaigns
Wed • 2:10 PM CST • The Great Minds Stage
The Equation: Technology, Content & Experience to Connect with Audiences
Wed • 2:20 PM CST • The Media Stage
Brand Trust in the Crypto Economy
Wed • 3:00 PM CST • Innovation Stage
Transforming Advertising Through Premium Entertainment Experiences
Wed • 3:10 PM CST • The Media Stage
Mercado Ads: From Retail Media to Media Player
Wed • 3:50 PM CST • The Great Minds Stage
Loop Marketing: Real Marketing Doesn’t End at the Purchase — It Starts There
Wed • 3:50 PM CST • Innovation Stage
The Power of Multiplatform Content and Engagement
Wed • 4:00 PM CST • The Media Stage
Does Size Matter? How to Build Great Communities
Wed • 4:40 PM CST • The Great Minds Stage
Next Mindset in Marketing
Wed • 4:40 PM CST • Innovation Stage
Advertising with Identity: Merging Global Insight and Local Culture
Wed • 4:50 PM CST • The Media Stage
Beyond the Like: The Future of Beauty Content
Wed • 5:30 PM CST • The Great Minds Stage
Black and White: The Taboos of Influencer Marketing
Wed • 5:30 PM CST • Innovation Stage
PR in Real Time: Reputation Reloaded by Weber Shandwick México
Wed • 6:20 PM CST • Innovation Stage
Live Interview: Raúl Ferráez with Chumel Torres
Wed • 6:20 PM CST • The Great Minds Stage

Thursday

Warner Music México Breakfast - When Music Becomes Your Brand’s Ally
Thu • 8:30 AM CST • special-event
 
Argentine Trade and Investment Meet & Greet
Thu • 12:00 PM CST • special-event
PlutoTV AW Connect
Thu • 6:00 PM CST • special-event
Wrap Party, Presented by Diageo
Thu • 8:00 PM CST • The Great Minds Stage
From Data to Connection: Spin by OXXO's Strategy to Captivate Digital Fans
Thu • 10:00 AM CST • Innovation Stage
The 25 Most Influential Leaders in Marketing
Thu • 10:00 AM CST • The Great Minds Stage
Solving Invisible Needs: Talent, Agency, & Brand Creating Unexpected Connections
Thu • 10:20 AM CST • The Media Stage
When It Truly Connects: The Power of the Podcast
Thu • 10:50 AM CST • The Great Minds Stage
Creativity or Convenience? The Real Dilemma Behind Winning Campaigns
Thu • 10:50 AM CST • Innovation Stage
The Next Media Frontier: Retail + Social Commerce
Thu • 11:10 AM CST • The Media Stage
The Future of Brand Relevance: The Insight-Led Creativity
Thu • 11:40 AM CST • Innovation Stage
The multiplier effect: Strengthen the brand × Grow demand
Thu • 11:40 AM CST • The Great Minds Stage
The On-Demand Play: Gen Uber, Sports, and Brands on the Move
Thu • 12:00 PM CST • The Media Stage
The power of 360° campaigns with Top Creators
Thu • 12:30 PM CST • The Great Minds Stage
Beyond Campaigns: Celebrating the Passion Driving Programmatic DOOH Forward
Thu • 12:30 PM CST • Innovation Stage
Smart Advertising: Video Streaming, CTV, and Retail Media
Thu • 12:50 PM CST • The Media Stage
 
SportsCenter Experience
Thu • 1:00 PM CST • special-event
VADHIR DERBEZ Act. Sing. Create. Repeat. The Art of Building Your Own Brand
Thu • 1:20 PM CST • The Great Minds Stage
Let AdWeek Not Be AIWeek
Thu • 1:20 PM CST • Innovation Stage
From Data to Decision: The Power of Smart Retail Media
Thu • 1:40 PM CST • The Media Stage
Culture-First Revolution: The new Playbook for Influencer Marketing
Thu • 2:10 PM CST • Innovation Stage
Fire Side Chat with Andres Johnson
Thu • 2:10 PM CST • The Great Minds Stage
Winning the Game with Clean Room Collaboration
Thu • 2:30 PM CST • The Media Stage
Mindset, Brand and Leadership: The Formula of Adriana Gallardo
Thu • 3:00 PM CST • Innovation Stage
From Set to Stories: Celebrities, Creators, and the Future of Multiplatform Entertainment
Thu • 3:00 PM CST • The Great Minds Stage
The 2026 World Cup: The Ultimate Laboratory for Audience Connection
Thu • 3:20 PM CST • The Media Stage
Decoding the Full Funnel with Kantar
Thu • 3:50 PM CST • Innovation Stage
Mexico as a Global Trend: How Brands Fuel, Amplify, and Accelerate this Growth
Thu • 4:10 PM CST • The Great Minds Stage
The 10 Best Campaigns by PuroMerca.
Thu • 4:10 PM CST • The Media Stage
The World Cup Comes Alive in the Streets
Thu • 4:40 PM CST • Innovation Stage
We Speak Woman
Thu • 5:00 PM CST • The Media Stage
We All Want a "Stunt": How to Stay Relevant in a Hyperconnected, Real-Time World
Thu • 5:30 PM CST • Innovation Stage