BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T114000
DTEND;TZID=America/Mexico_City:20251106T122000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182713-744716937@mydomain.com
SUMMARY:The Future of Brand Relevance: The Insight-Led Creativity
DESCRIPTION:Real cultural relevance: going beyond trend-hopping to connect with brand codes, habits, and purpose.

From trends to behaviors: actionable insights that inform both the idea and the execution (not just repeating viral formats).

Relevance as a strategy: measuring impact on brand and business — not just buzz or vanity metrics.
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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