BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T174000Z
DTEND:20251106T182000Z
LOCATION:The Innovation Stage
DESCRIPTION:Real cultural relevance: going beyond trend-hopping to connect with brand codes, habits, and purpose.

From trends to behaviors: actionable insights that inform both the idea and the execution (not just repeating viral formats).

Relevance as a strategy: measuring impact on brand and business — not just buzz or vanity metrics.
SUMMARY:The Future of Brand Relevance: The Insight-Led Creativity
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR