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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
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DTSTART;TZID=America/Mexico_City:20251106T120000
DTEND;TZID=America/Mexico_City:20251106T124000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182712-1895815821@mydomain.com
SUMMARY:The On-Demand Play: Gen Uber, Sports, and Brands on the Move
DESCRIPTION:We live in the Gen Uber era: digital, connected youth who solve everything instantly. This creates new opportunities for sports brands, as fans live sports beyond the stadium—on the go, while ordering food, or with friends. Uber becomes a key ally, offering ads that move with fans and integrate naturally into their routines. The future of sports advertising is mobile, and brands that connect with Gen Uber will win the engagement game.
PRIORITY:1
CLASS:PUBLIC
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ACTION:DISPLAY
DESCRIPTION:Reminder
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