BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T180000Z
DTEND:20251106T184000Z
LOCATION:The Media Stage
DESCRIPTION:We live in the Gen Uber era: digital, connected youth who solve everything instantly. This creates new opportunities for sports brands, as fans live sports beyond the stadium—on the go, while ordering food, or with friends. Uber becomes a key ally, offering ads that move with fans and integrate naturally into their routines. The future of sports advertising is mobile, and brands that connect with Gen Uber will win the engagement game.
SUMMARY:The On-Demand Play: Gen Uber, Sports, and Brands on the Move
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR