BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T183000Z
DTEND:20251106T191000Z
LOCATION:The Great Minds Stage
DESCRIPTION:With the participation of Chingu Amiga, Daniela Rodrice, Pati Giemza (CEO, StayOnSocial), and Frida Gamboa (L'Oréal), we will explore how 360° campaigns have evolved in the creator era. We’ll analyze the 2025 case with Garnier, a global beauty brand that revolutionized marketing through a 360° campaign led by two of Mexico’s most influential creators.
The strategy included national TV, radio, streaming platforms and podcasts, billboards, print media, social networks, and airports.
SUMMARY:The power of 360° campaigns with Top Creators
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR