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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T105000
DTEND;TZID=America/Mexico_City:20251104T113000
LOCATION:The Great Minds Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182711-2055990602@mydomain.com
SUMMARY:Without Brand Loyalty, There’s No Effective Retail Media.
DESCRIPTION:How loyalty data is redefining value, effectiveness, and growth in retail media ecosystems — and how Oxxo is proving it.
PRIORITY:1
CLASS:PUBLIC
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DESCRIPTION:Reminder
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