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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T155000
DTEND;TZID=America/Mexico_City:20251106T163000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182713-904526358@mydomain.com
SUMMARY:Decoding the Full Funnel with Kantar
DESCRIPTION:Kantar will present the Media Reactions study, in an edition powered by Mercado Ads, where we will explore the comparative efficiency of different media channels.
We will analyze the key factors that make Retail Media one of the most effective channels for full-funnel campaigns and brand building in today’s landscape, along with recommendations on how to leverage Retail Media to design impactful campaigns, supported by successful case studies.
PRIORITY:1
CLASS:PUBLIC
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DESCRIPTION:Reminder
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