BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T215000Z
DTEND:20251106T223000Z
LOCATION:The Innovation Stage
DESCRIPTION:Kantar will present the Media Reactions study, in an edition powered by Mercado Ads, where we will explore the comparative efficiency of different media channels.
We will analyze the key factors that make Retail Media one of the most effective channels for full-funnel campaigns and brand building in today’s landscape, along with recommendations on how to leverage Retail Media to design impactful campaigns, supported by successful case studies.
SUMMARY:Decoding the Full Funnel with Kantar
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR