BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T150000
DTEND;TZID=America/Mexico_City:20251104T154000
LOCATION:The Great Minds Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182709-1357956787@mydomain.com
SUMMARY:From Content to Action: The Era of Action Media
DESCRIPTION:In a world oversaturated with content, what truly matters is what drives action. Brands can no longer settle for views or likes, they must move communities, create cultural moments, and become part of people’s lives. This stage explores how four key territories of influence, digital creators (Eliot Me), sports icons (Victory Me), Spanish-language streaming series (Aura media), and music as cultural experience (BYMA media), have become engines of a new era: the era of Action Media.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR