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BEGIN:VEVENT
DTSTART:20251105T192000Z
DTEND:20251105T200000Z
LOCATION:The Great Minds Stage
DESCRIPTION:Podcasts and YouTube shows are no longer niche—they’re the new mainstream, often surpassing top-rated TV programs. A great example is La Saga, Adela Micha’s news and entertainment channel, which generates millions of views each week on YouTube, podcasts, and social media. In this session, Adela joins Jordi Oliveres, co-founder and General Manager of Pitaya Entertainment—a leading Spanish-language podcast network—to discuss why major media figures are moving into digital and the opportunities this creates for advertisers.
SUMMARY:How to Stay Relevant in a Constantly Changing Media Environment with Adela Micha
PRIORITY:1
CLASS:PUBLIC
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