BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T132000
DTEND;TZID=America/Mexico_City:20251106T140000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182711-429534670@mydomain.com
SUMMARY: Let AdWeek Not Be AIWeek
DESCRIPTION:Marketing is entering a new era powered by AI—but creativity remains human. This panel explores AI not as a replacement, but as a tool to amplify strategic thinking, empathy, and innovation. An urgent conversation about how to balance technology, purpose, and creativity so that human-machine collaboration benefits humans.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VCALENDAR
