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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T141000
DTEND;TZID=America/Mexico_City:20251104T145000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182711-127771535@mydomain.com
SUMMARY:Balancing Celebrity and Science to Drive Industry Change Rooted in Ingenuity
DESCRIPTION:In an era when brand storytelling increasingly pivots on celebrity muscle and scientific credibility alike, this session brings together two potent forces behind the next wave of beauty-industry disruption. Under the guidance of Sid Katari, CEO of isima, the hair-care brand co-founded by global icon Shakira, we explore how the interplay of culture, performance and rigorous science can reshape consumer expectations, product development and brand identity.
PRIORITY:1
CLASS:PUBLIC
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ACTION:DISPLAY
DESCRIPTION:Reminder
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