BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T201000Z
DTEND:20251104T205000Z
LOCATION:The Media Stage
DESCRIPTION:In an era when brand storytelling increasingly pivots on celebrity muscle and scientific credibility alike, this session brings together two potent forces behind the next wave of beauty-industry disruption. Under the guidance of Sid Katari, CEO of isima, the hair-care brand co-founded by global icon Shakira, we explore how the interplay of culture, performance and rigorous science can reshape consumer expectations, product development and brand identity.
SUMMARY:Balancing Celebrity and Science to Drive Industry Change Rooted in Ingenuity
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR