BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T155000Z
DTEND:20251104T163000Z
LOCATION:The Innovation Stage
DESCRIPTION:You are no longer what you communicate, but what LLMs understand about you. Machine Marketing explores how artificial intelligence is reshaping marketing and communications from the way we consume information to how we design, segment, and measure strategies. Today, more than 35% of searches are answered by generative AI, 60% of consumers use it in their shopping experience, and one in five changes their decision after consulting it.
SUMMARY:Machine Marketing
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR