BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251106T152000
DTEND;TZID=America/Mexico_City:20251106T160000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182712-1465112720@mydomain.com
SUMMARY:The 2026 World Cup: The Ultimate Laboratory for Audience Connection
DESCRIPTION:Every World Cup redefines how people consume content, share experiences, and engage with brands. The 2026 edition, with Mexico as one of the host countries, will be the most interactive, social, and omnichannel tournament in history. This session will explore the role of content, creators, traditional media, and out-of-home advertising in building stories that unite emotion, technology, and community.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VEVENT
END:VCALENDAR