BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251106T212000Z
DTEND:20251106T220000Z
LOCATION:The Media Stage
DESCRIPTION:Every World Cup redefines how people consume content, share experiences, and engage with brands. The 2026 edition, with Mexico as one of the host countries, will be the most interactive, social, and omnichannel tournament in history. This session will explore the role of content, creators, traditional media, and out-of-home advertising in building stories that unite emotion, technology, and community.
SUMMARY:The 2026 World Cup: The Ultimate Laboratory for Audience Connection
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR