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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T172000
DTEND;TZID=America/Mexico_City:20251104T180000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182714-863848866@mydomain.com
SUMMARY:Orchestrating at Scale: AI, Microcreators and the Future of Influence
DESCRIPTION:Brands no longer need just one big idea—they need a thousand pieces of content that feel real. As microinfluencers reshape how stories spread, scaling campaigns has become both a creative and operational challenge. This session explores how technology and AI enable brands and agencies to turn hundreds of small creators into a powerful, coordinated storytelling network.
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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