BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T215000Z
DTEND:20251104T223000Z
LOCATION:The Great Minds Stage
DESCRIPTION:The historic bond between Coca-Cola and football has inspired some of Latin America’s most iconic campaigns. What began as major TV productions by WPP agencies has evolved into an integrated global model under Open X, its creative hub. This panel explores that evolution—from classic spots to modular ecosystems connecting emotion, data, and results—through real cases shared by Coca-Cola and Open X leaders moderated by Insider.
SUMMARY:Coca-Cola at the World Cups: From Iconic Ads to Integrated Ecosystems
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR