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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T164000
DTEND;TZID=America/Mexico_City:20251104T172000
LOCATION:The Great Minds Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182713-1082856399@mydomain.com
SUMMARY:Building a portfolio for sustainable growth
DESCRIPTION:Felipe Ambra, VP of Marketing at Grupo Modelo, shares how the team is building a portfolio focused on sustainable growth. The session explores the evolution of the strategy, the key role of marketing in driving organic growth, and the implementation of the One Way ABI Way of Marketing, a framework connecting the main business pillars. It concludes with examples from three leading brands and their most successful campaigns, showing how the strategy effectively delivers tangible results.
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
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DESCRIPTION:Reminder
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