BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T224000Z
DTEND:20251104T232000Z
LOCATION:The Great Minds Stage
DESCRIPTION:Felipe Ambra, VP of Marketing at Grupo Modelo, shares how the team is building a portfolio focused on sustainable growth. The session explores the evolution of the strategy, the key role of marketing in driving organic growth, and the implementation of the One Way ABI Way of Marketing, a framework connecting the main business pillars. It concludes with examples from three leading brands and their most successful campaigns, showing how the strategy effectively delivers tangible results.
SUMMARY:Building a portfolio for sustainable growth
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR