BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T104000
DTEND;TZID=America/Mexico_City:20251104T112000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T173922-1331490456@mydomain.com
SUMMARY:From Exposure to Impact: How Mobility Is Shaping the Future of OOH Measurement
DESCRIPTION:Our session will open a conversation about how mobility is reshaping the way we understand and measure exposure and attention across the OOH ecosystem. We’ll explore the challenges and new opportunities emerging in OOH measurement — combining methodological innovation with a global perspective on how brands can truly capture attention in motion.
PRIORITY:1
CLASS:PUBLIC
BEGIN:VALARM
TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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END:VEVENT
END:VCALENDAR