BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T164000Z
DTEND:20251104T172000Z
LOCATION:The Innovation Stage
DESCRIPTION:Our session will open a conversation about how mobility is reshaping the way we understand and measure exposure and attention across the OOH ecosystem. We’ll explore the challenges and new opportunities emerging in OOH measurement — combining methodological innovation with a global perspective on how brands can truly capture attention in motion.
SUMMARY:From Exposure to Impact: How Mobility Is Shaping the Future of OOH Measurement
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR