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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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DTSTART;TZID=America/Mexico_City:20251104T122000
DTEND;TZID=America/Mexico_City:20251104T130000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T173923-918174293@mydomain.com
SUMMARY:Breaking the Silos: The Convergence of AdTech and MarTech to Power Brand Growth
DESCRIPTION:As the lines between media, data, and creativity blur, brands need more than efficiency—they need a unified, growth-driven strategy. In this keynote, StackAdapt’s Vik Kandeth reveals how the fusion of Adtech and Martech empowers marketers to dismantle silos and build full-funnel strategies that drive real results. Learn to harness AI-powered creative, predictive audiences, and unified measurement to unlock personalization, effectiveness, and scalable, future-ready growth.
PRIORITY:1
CLASS:PUBLIC
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DESCRIPTION:Reminder
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