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BEGIN:VEVENT
DTSTART:20251104T182000Z
DTEND:20251104T190000Z
LOCATION:The Innovation Stage
DESCRIPTION:As the lines between media, data, and creativity blur, brands need more than efficiency—they need a unified, growth-driven strategy. In this keynote, StackAdapt’s Vik Kandeth reveals how the fusion of Adtech and Martech empowers marketers to dismantle silos and build full-funnel strategies that drive real results. Learn to harness AI-powered creative, predictive audiences, and unified measurement to unlock personalization, effectiveness, and scalable, future-ready growth.
SUMMARY:Breaking the Silos: The Convergence of AdTech and MarTech to Power Brand Growth
PRIORITY:1
CLASS:PUBLIC
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END:VCALENDAR