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BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T154000
DTEND;TZID=America/Mexico_City:20251104T162000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182715-1684191692@mydomain.com
SUMMARY:Bye bye Cookies, Hello Loyalty: Media with purpose
DESCRIPTION:Discover how OXXO, through Retina Media, is redefining the connection between brands and millions of Mexican consumers. With over 24,000 stores and 27 million active loyalty users, OXXO has built the largest omnichannel retail media ecosystem in Latin America—where data, media, and experiences merge to deliver measurable results. Learn how brands can achieve mental and physical availability through the power of Retail Media.
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CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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