BEGIN:VCALENDAR
BEGIN:VEVENT
DTSTART:20251104T214000Z
DTEND:20251104T222000Z
LOCATION:The Innovation Stage
DESCRIPTION:Discover how OXXO, through Retina Media, is redefining the connection between brands and millions of Mexican consumers. With over 24,000 stores and 27 million active loyalty users, OXXO has built the largest omnichannel retail media ecosystem in Latin America—where data, media, and experiences merge to deliver measurable results. Learn how brands can achieve mental and physical availability through the power of Retail Media.
SUMMARY:Bye bye Cookies, Hello Loyalty: Media with purpose
PRIORITY:1
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR