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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20251104T155000
DTEND;TZID=America/Mexico_City:20251104T163000
LOCATION:The Media Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260516T182704-1105198604@mydomain.com
SUMMARY:Engaging Gen Z: From Awareness to Conversion
DESCRIPTION:Building a Campaign to Connect with Gen Z Through Retail Media

This session explores how Retail Media enables brands to build campaigns that genuinely connect with Gen Z, using relevant messaging and audience strategies that impact the entire funnel, from awareness to conversion.
Through the Nivea case, we’ll dive into how an integrated strategy can be built by combining Mercado Ads’ insights, data, and creativity with the brand’s consumer understanding and strategic vision, driving more effective communication.
PRIORITY:1
CLASS:PUBLIC
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TRIGGER:-PT10080M
ACTION:DISPLAY
DESCRIPTION:Reminder
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